Waterbury Business News Archive

Waterbury Launches Boost for Downtown Businesses
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Business Resources

(more information to come)

Available Commercial Property
The Waterbury

How Organizations Are Aiding Careers in Manufacturing
Bing video

Other Business Resources:


Waterbury Regional Chamber:
The Waterbury Regional Chamber is a non-profit organization that provides networking opportunities, business resources, and advocacy for businesses in the Waterbury area.

Small Business Development Center (SBDC):
The SBDC provides free business counseling and low-cost training programs to entrepreneurs and small businesses in Connecticut. The Waterbury location offers assistance with business planning, market research, financial analysis, and more.

Connecticut Economic Resource Center (CERC):
CERC is a non-profit organization that provides economic development services to businesses in Connecticut. They offer site selection assistance, business incentives, and data analysis to help businesses thrive.

SCORE:
SCORE is a national non-profit organization that provides free business mentoring and education to entrepreneurs and small businesses. The Waterbury chapter offers mentoring, workshops, and online resources to help businesses start and grow.

Waterbury Development Corporation (WDC):
The WDC is a non-profit organization that promotes economic development in Waterbury. They offer business assistance programs, financing assistance, and site selection services to businesses looking to invest in the area.

University of Connecticut Small Business Clinic:
​The UConn Small Business Clinic provides pro bono legal assistance to small businesses in Connecticut. The clinic offers legal advice and representation to help small businesses navigate legal issues.

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Choosing
​a Company Name

by: Michael Harris

When forming a limited company, the name of the company can be an important decision. Some people may choose the first name that they think of and others may select a ready made company for speed or because they like a particular name. However, many businesses may prefer to select a company name that either clearly distinguishes itself from its competitors or contains something unique or personal. Company names can be chosen for different reasons. 

One of the most common ways of selecting a company name is to use something personal. A quick look through your local newspaper will probably introduce you to many personalized business names. Johnson Consulting Limited, T Smith & Son Limited, Stephens & Barley Limited are some fictional examples of what may be found. This may instantly make a company recognizable locally, it can be deemed as more personal by its customers, and often works well within geographical areas. However, it does little to tell new customers what your company does.

A popular choice for a small business is to choose a name that is 'descriptive'. This tells prospective clients exactly what your company does. Examples of this may be to call your business The Window Company Limited, City IT Consultants Limited or The Advertising Agency Limited. Whilst this does serve to reinforce your primary business it offers little differentiation and may easily be adapted by competitors.

A less personal option is to use a company name that is 'associative'. This type of company name helps to create an image or connection to your business activity. It is less direct than using a descriptive name but helps to position your company's name within the market through peoples understanding of what words mean. For example a flick through the Yellow Pages will offer plenty of examples of this. A hairdresser called Classic Cuts or a printer called Selectaprint Limited are examples of what may be found. These names offer some differentiation but may not ultimately set your company aside from its competitors.

An alternative is to choose a company name that is 'freestanding'. These names are completely abstract and not related to the companies business activities. A fictional example may be to call your catering company Zedoc Limited. There are many popular brand names that illustrate this point. Consider, Kodak, Gillette, or Mars, these names will probably be instantly recognizable to you and conjure up a particular product or business. This is a good way of setting your company aside from the competition but it is important to consider the market that you operate in. Will your prospective clients know what your business is offering?

Choosing a company name may be a simple process, but it is not uncommon for people to deliberate over names for quite some time. Whilst company names can, and often are, changed during the life of the company most people like to choose a name that they like from the outset. Therefore consider your market, how much you want to differentiate from your competitors and what your company name should say about your organization. Once the decision is made focus on the important business of making your company a success.


Author Bio
Michael Harris is a university graduate who has worked within the company formation and business advice industry for many years. Simple Formations is part of the SFS Group of Companies providing Company Formation the same day with your own company name.

Article Source: http://www.ArticleGeek.com - Free Website Content

Profiting With Private Label Rights

by: Bob Bastian

There are three basic rights you should know about when it comes to resale rights marketing.  These are resale rights, master resale rights and private label rights

Whenever you purchase a product with resale rights, you will only have the license to sell the said product to other people.  When you purchase a product with master resale rights, you will have the license to sell the product to other people, and you will also have the option to sell the resale right for the same product as well.  This means that the people to whom you sell the resale rights of the product whose master resale rights you own will consequently acquire the license to sell the said product to other people.

Confusing as this may sound, our focus for this article are private label rights which, of the three rights enumerated above, is undoubtedly the most empowering and the most profitable.

Private label rights are embodied in a license that comes with an information product you may be able to purchase.  These rights would allow you to alter, modify, enhance and rearrange the contents of the said product to suit your own needs and wishes.  What exactly does this mean?

With private label rights, you could divide the chapters of, say, an eBook, and sell them as a series of articles.  The reverse is also true.  If you purchased a set of articles with accompanying private label rights, you could compile them into one nifty and seemingly novel eBook or special report.

Better yet, you could add any information on the said information product, without having to seek the permission of the original author.  You feel that one section is wanting in details?  You could freely insert your own additions!

But the best part of information products with private label rights is that, in most cases, you could put your name as the author of the work, without having to pay royalties or ghostwriting charges to the original author.

There are many benefits to private label rights.  Some are quite apparent. Others only manifest after a deeper scrutiny.  Let's take a look at some of them

Private label rights would allow you to come up with a variety of new products from the original source.  Being empowered to alter the contents to suit your needs, you have the liberty to repackage them as novel offers for different markets.

Private label rights would allow you to improve on a work that you may have found lacking.  Tired of purchasing products to sell, when such products do not meet your standards of quality and they are disappointingly unalterable?  You won't have to worry about such with private label rights.  You have the freedom to change and improve on what is written as you see fit.

Private label rights are perfect for branding yourself and your business.  You need to get the word out about your online venture.  Purchasing a number of information products with private label rights and naming them as your own would impress upon the online world that you are an expert in your chosen field, and they would trust you more easily when the need arises to procure your services or avail of your products.

The purchaser is not the only person who stands to earn from private label rights, however.  An information product creator can also consider this route if he wishes to make some fast money.  The information product creator can offer the private label rights to his works at a substantially higher price, considering all the perks that are attached to it.

There has been an age old debate as to whether or not a creator should sell the private label rights for his products.  Though there are many schools of thought on the matter, the following scenario seems to be the most beneficial for the information product creator:  he should sell the private label rights for his products only when the same is nearing the end of its market life.  

At this point, it is widely believed that the product has already been squeezed dry of its moneymaking potentials, and by allowing other people to alter it in creative ways, the said product might find new life in different markets.

Private label rights are excellent offerings in the world of Internet marketing.  When you encounter a hot commodity that would give you the liberty to alter its essence and call it your own, it is very much worth your time to study the profitability of purchasing the same. Offers this good don't come everyday.

Author Bio
Bob Bastian is a successful Internet entrepreneur and expert in resale rights and private label rights marketing. Visit www.PrivateLabelPublishing.com to get weekly private label articles for free!

Article Source: http://www.ArticleGeek.com - Free Website Content